McGuireWoods Consulting is a unique organization that specializes in impacting public opinion and public policy. Our bipartisan team is comprised of professionals who are active and influential in both parties and at all levels of government, possessing broad, firsthand experience with the intricacies of government, politics, journalism, policy development and public relations.

Effective communications and grassroots strategy

When Verizon wanted to enter the video services market, they faced a tough battle. In most states, laws require new companies to get approval from dozens of separate localities. Everywhere these newcomers turned, entrenched cable industry competitors mounted resistance, making the process costly and time-consuming. Often localities would demand so many concessions, the new company's business plan would become completely unworkable.