Daniela Serban joined McGuireWoods Romania in October 2017 as Strategic Communications and Public Affairs Coordinator, after more than 12 years of experience in financial markets and media. She has strong background in financial communications, investor relations, public relations, government relations, events management and digital marketing.
Prior to joining the firm, Daniela managed Investor Relations and Public Relations Department at the Bucharest Stock Exchange (2015-2017), promoting the capital markets with the business community, investors and media. She started at the Bucharest Stock Exchange in 2010 where she coordinated several successful projects, including a set of fiscal and capital markets legislative changes, launch of several digital tools, and the largest retail event (500+ people). Biznis Polska Awarded Bucharest Stock Exchange for the Best IR Department in CEE in September 2017, for the activity carried out through 2016 through September 2017. As a company representative, Daniela met institutional investors in London, New York, Tokyo, Warsaw, Prague, Budapest.
During 2008 and 2010, she served as an editor and presenter at The Money Channel, Romania’s first business television station, covering financial topics. Daniela also co-presented a prime-time economic quiz show.
She is a graduate of the Academy of Economic Studies, where she earned a degree in Finance and Banking, followed by a Master’s program in Corporate Finance at the same institution. In 2015 Daniela participated in the City of London Programme, with a three-month secondment at JP Morgan in London in its Global Markets Infrastructures Department. Daniela also passed the CFA Level I Exam.