prsa
May 30, 2019

MWC Receives PRSA Richmond Award

On May 23, McGuireWoods Consulting (MWC) and its client Colonial Downs Group (CDG) were honored with a Capital Award of Merit in the media relations category at the 72nd Annual Virginia Public Relations Awards ceremony hosted by the Richmond chapter of the Public Relations Society of America.

The award was garnered for MWC’s strategy and execution of an earned media effort that told a compelling story in support of historical horse race (HHR) gaming. Using a multi-phased media relations campaign, MWC positioned CDG’s narrative to dozens of media outlets across Virginia. The effort achieved tremendous success, with all major Virginia newspapers and broadcast outlets covering the story. As a result of this successful campaign, CDG is now on its way to creating 800 jobs and investing $300 million in Virginia.

Congratulations to the MWC Advocacy team who led this effort, including Mark Hubbard and Tucker Martin. To view a complete list of this year’s Virginia Public Relations Awards winners, please click here.