Jan 13, 2016
MWC Successful News Conference Helps Client Promote New Emissions Testing Program
When the provider of a new on-road vehicle emissions
inspection option now available in traffic-choked Northern Virginia had trouble
getting out the message about its services, it turned to McGuireWoods
Consulting and MWCAdvocacy to deliver the results it wanted.
MWC’s Virginia Government Relations client Opus Inspection,
was looking for a way to raise consumer awareness of its new RAPIDPASS Virginia service in the Washington,
D.C., suburbs where free time is scarce and residents measure their daily
commutes in hours spent in traffic.
Virginia is a breakthrough that allows motorists who are subject to the testing
requirements of Air Check Virginia to quickly and conveniently have their
emissions inspections fulfilled while their vehicles are in daily use on the
MWC Advocacy put together a Jan. 7 media event in Falls
Church that featured Virginia Secretary of Natural Resources Molly Ward
headlining a group of state and local dignitaries. The event drew attention
from two major Washington television affiliates and Washington’s top-rated news
radio station as well as several regional and local print publications.
The focus of numerous favorable stories, however, turned out
not to be a VIP. The star of the show was the first customer to use RAPIDPASS Virginia. The firsthand
narrative of a real user about how the
service had made his life substantially easier resonated throughout the
reporting from the event.
In a follow-up letter afterward, the client wrote to the MWC
team praising the work of Michelle Sattterlund (Government Relations), Mark Hubbard
and Ginny Boland (both MWCAdvocacy) in putting together the event.
“Everyone did an exceptional job,” the client wrote. “It
resulted in very positive reporting and excellent interviews. Thank you for the
many hours of groundwork that gained this very valuable earned media coverage.”